Wednesday, September 22, 2010

Market research expert to open new University Lecture Series 15/09/10


Sir Robert Worcester, the founder of the research company MORI (Market and Opinion Research International), is to be the first speaker in the 2010/11 University Lecture Series.


Sir Robert will visit the University on Thursday 30 September to talk about the current political scene, what happened at the general election earlier this year and what is means for the future of politics in the UK.


The movement in the polls following the first debate on 15 April electrified what had been a dull start to the 2010 General Election. It jumped the Liberal Democrats 10 points, and it was anticipated they would do well on election day. Instead, they lost four seats and had the same share as in 2005.


The opinion polls changed the entire dynamics of the 2010 election. As the founder of MORI and a past President of the World Association for Public Opinion Research (WAPOR), Sir Robert is well placed to comment on why public opinion failed to be transferred to the ballot box.


Sir Robert is the first guest in the 2010/11 University Lecture Series. Other speakers who have confirmed their attendance include primary education expert Sir Jim Rose (11 November) and former head of the Civil Service Lord Andrew Turnbull (10 February 2011). All talks begin at 6.30pm and take place in the Mitre Lecture Theatre at the University’s Bishop Otter Campus in Chichester.


Professor Clive Behagg, Acting Vice-Chancellor at the University of Chichester, said: “The calibre of speakers for this year’s University Lecture Series underlines the innovative approach we like to take to the programme. We are honoured Sir Robert is willing to be our first speaker and to give his insight to an audience at our University. He is internationally recognised for his work in the research field, and in the current political climate, his views will be of interest to a lot of people.”


All lectures are free of charge to attend, but as space is limited, registration is required. For more information, please e-mail events@chi.ac.uk or call 01243 812155.